This case study explains how a Canadian appliance repair business reduced dependency on paid advertising and strengthened organic visibility through a structured website and SEO audit.
The client is a local appliance repair company serving residential customers. Their technicians were experienced and trusted offline, but online visibility relied almost entirely on paid Google Ads.
Although the business had strong service quality, their website did not clearly communicate services to search engines.
Competitors with weaker service quality were ranking higher simply because their websites were structured better for search.
Comparison showing competitors ranking above despite similar services.
We performed a full website and SEO audit to understand what was blocking organic visibility.
The audit focused on structure, clarity, and technical fundamentals — not shortcuts or trends.
Audit snapshot highlighting structural and technical SEO issues.
Based on the audit findings, we rebuilt the foundation carefully.
Changes focused on making the website easy to understand — both for search engines and real people.
Over the following months, organic visibility improved steadily. The business began receiving more calls without increasing ad spend.
Organic growth after structural and SEO improvements.
The results were not caused by tricks or automation.
They came from aligning the website with how search engines and customers actually evaluate trust and clarity.
Every business is different. But clarity always starts with understanding what is really happening.
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